Ama Burland
Content, a recognisable personality, and opportunities in media and brand work.
If your last name doesn’t open doors,
build one that opens bank accounts.
You want to make more money. Get picked for better opportunities. Have a name people remember when there’s something worth paying for.
7pm GMTLive on Google Meet
Come as you are. You don’t need a business or a following to join.
In Ghana, “Who knows you?”
can come before
“What can you do?”
You’ve heard it.
“Do you know anyone there?”
“Let me call my uncle.”
“I have a guy.”
A phone call gets someone an interview. A school friend passes a name to the person awarding the contract. An introduction gets someone into the room.
And you’re still trying to get someone to look at your work.
Maybe you have a job, but the salary isn’t stretching. Maybe you have a skill people should be paying for. Maybe you’re posting already, watching the views, and wondering where the money is.
You don’t have to own a business to want a better income.
Social media has given people another way to become known beyond their family, their old school, and the people they grew up with.
On December 13, we’re talking about how to use that opening.
You’ve seen what
a name can do.
Ghana. Nigeria. Around the world. People have turned what they do, what they know, and how they see life into attention, paid work, and opportunities.
Tayo Aina
A Nigerian filmmaker whose travel stories led to a global audience and filmmaking education.
MrBeast
Videos made as a teenager grew into media, products, and brand partnerships.
Dulcie Boateng
A Snapchat audience, brand promotions, and the Porials Pitch marketplace.
Aba Dope
A recognisable online personality, with a presence across food, television and Ghanaian popular culture.
Khaby Lame
Started posting after losing his factory job. Built an audience that brands pay to reach.
Chef Abby
Ghanaian food storytelling that has reached international audiences and the TIME100 Creators list.
Steven Bartlett
Social Chain, books, and The Diary of a CEO. A name that travels across different ventures.
Sweet Adjeley
Recipes, a YouTube community, and her own spice products. A name people associate with Ghanaian cooking.
Derrick Abaitey
Business experience and conversations shared through the Konnected Minds podcast.
Tabitha Brown
Her voice and everyday videos opened doors to books, products, television, and brand work.
Kwadwo Sheldon
A voice people recognise. A digital media operation built around commentary.
Ali Abdaal
A medical student’s videos led to courses, a book, and a creator business.
Zion Felix
Blogging and interviews became a media platform with advertising and partnerships.
Wode Maya
A name built around African stories, opening up brand work and other opportunities.
Different lives. Different ways to earn.
You don’t need to live their lives.
You need a name that matters in your corner.
Independent examples we’ll discuss, not guest speakers, testimonials, or endorsements. Their outcomes aren’t a promise of yours.
You don’t need to call yourself
an entrepreneur to be here.
“I need another way to earn.”
You have a job, you’re between jobs, or one income simply isn’t enough. You want to know what you could do with the phone, skills, and time you already have.
“I have something people pay for.”
You can teach, design, cook, do hair, fix things, advise, or sell. The work is there. You want more people to know your name when they need it.
“I’m online. It isn’t paying.”
You post, people react, and the conversation ends there. You want to understand what could turn that attention into paid opportunities.
“I’m tired of being overlooked.”
You don’t have a family company to join or an uncle who can make the call. You’re looking for a way forward that starts with you.
The people getting picked
aren’t always the people
who can do the work best.
You’ve watched it happen.
Someone gets the invitation. Someone gets recommended. Someone’s phone keeps ringing while you’re still explaining why you’re worth a chance.
A name can carry the introduction before you get there.
When someone says, “I’ve been seeing your work,” the conversation is already different.
That’s worth understanding before you spend another year posting, waiting, and hoping the right person finds you.
Let’s talk about what
could change for you.
I’m keeping the method for the live session. Here are the questions we’ll get into.
What could you build a name around if you just need to make money?
You may have a skill, an interest, experience, or a point of view. You may still be figuring it out. We’ll bring the conversation back to a starting point you can recognise.
Why do some people earn from a small audience while others only collect views?
We’ll look beyond the follower count at the opportunities a name can create, with examples from Ghana and beyond.
How do you start when “I’m not that kind of person” keeps stopping you?
If you’ve been hiding because of your school, your accent, your circle, or the fear of looking foolish online, this part of the conversation is for you.
I want to hear this
Sunday, 13 December. 7pm GMT. Live on Google Meet.
Somebody has to build
the name your children
get to inherit.
Maybe it starts with a client who asks for you. A paid collaboration. A better introduction. An opportunity that would never have reached you before.
Over time, a reputation can become something your family gets to build on.
You know what it feels like to start without that advantage.
You can begin building one.
A few things you
might be wondering.
Do I need to have a business?
No. You may want extra income, paid work, brand opportunities, or a clearer direction for something you could start. Bring your current situation.
Do I need followers already?
You can join wherever you are starting. The conversation is about what a name could do for you, including when very few people know you yet.
What if I’m scared to put myself out there?
You’re part of who this is for. We’ll talk about the things that make people hold back, including confidence, background, and feeling that you don’t belong.
When and where is it happening?
Sunday, December 13, 2026 at 7pm GMT. Join online through Google Meet. You can attend from Ghana or elsewhere.
How will I get the joining link?
Register with your details below. Your joining link will be sent before the session, with event reminders. The Google Meet link is being arranged.
Let’s make 2027 the year
your name starts coming up.
Sunday, 13 December 2026. 7pm GMT. Live on Google Meet.
We go live in13 December, 7pm GMTThe live session has started.
I’m Kwabena Okyire.
On December 13, I’m bringing this conversation home.
We’ll look at what people have done in Ghana and beyond, then bring it back to what you can start in your own corner.
Your skill. Your work. Your need for another way to earn.
Come with that. Let’s talk.
Put your name down.
Tell me a little about you, and save your seat.